7 Rue Saint-François de Paule, 06300 Nice, France
If one were to choose the most beautiful shop in Nice, it will undoubtedly be Maison Auer in Old Town. Located in front of the Nice Opera House, the shop boasts a stunningly beautiful Florentine-style interior. It is a family-run business since 1820, and the current owner Thierry Auer is the fifth generation chocolatier. Fiercely committed to producing some of the best products on the Cote d’Azur, Thierry keeps his business local, having refused to expand to Paris. His guiding principles are loyalty to the quality of his products and the quality of his own life. After all, La vie est belle a Nice.
Maison Auer is a chocolaterie confiserie. It sells chocolate, candied fruit, glazed chestnuts and many other local specialties. A great thing about the store is that you can buy as many or as few delicacies as you wish. I like the idea of picking several chocolates to share with my husband, a fun thing to do without worrying about calories. Among my favourite products are chocolate almonds. I have never tasted anything better. Maison Auer is not cheap but is worth every penny. No wonder that even Queen Victoria was one of the customers.